We are all about new and exciting things. Lastly, I strategize and look after the daily operational needs with my team and work on any ideas which will improve VIBE. We work hard to keep everything consistent. This allows me to keep a track of operations and the appearance of each outlet. Once my daily meeting is complete, I visit each outlet in person. It is very important as an owner and as a person, that we can work together in the best interest of everyone involved in the business. The start of my day at work always begins with meeting my VIBE family. I’m proud that I have not only managed to run 2 outlets all by myself in the past 3 years but my brand and my own name are recognized internationally. It was a sizable task to have taken on to compete against the big sharks that exist and have established themselves in the market. One of my best achievements is that I have been the sole owner of my brand and have made my name as a woman in the F&B hospitality industry. Effective marketing being of utmost priority to help accelerate recovery. We spent the time we were closed, we became very strategy focused. Once business resumed, it gradually picked up again and we are proud to say that it is back on track and back to normal. We have been fortunate that the business was doing well pre the pandemic which allowed us to manage operational expenses. It affected us from a brand perspective too, as we lost the chance to push the opening of the second location of VIBE in DIFC during the launch. Having both my outlets closed at the beginning of the business was an enormous hurdle to tackle and overcome. It was barely a year since I started my first branch and only a few months after I started the second branch when the pandemic hit. Like most businesses, we were faced head on with the challenges from the pandemic. What was the major challenge you faced in your career, and how did you overcome it? When I opened my first branch in Al Wasl, it didn’t take more than a year for me to realize my real opportunity from the business, this is then when I looked into starting a second outlet at DIFC. How long does it take, on average, for your franchisee to realize their investment? The franchisee should want to be woven into the fabrics of the brand and treat it like it is their own. We want to have people who love the brand as much as we do, to work and grow alongside us.Īnother driving factor is the effort to be invested in the brand. One of the most important qualities I look for in a franchisee is their love and passion of the brand and vision to spread that love. What are the essential qualities that you look for in a franchisee? Vibe Cafe team celebrating their 3 years anniversary! 6.
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